Monday, September 27, 2010
This is where the term "lunatic" came from
Luna–the moon, that is, which it was believed would drive you mad if it shone on you while you slept. And maybe it does, I'm no moonologist. Belgian brewers are braving the madness-inducing moonlight to produce a beer brewed under autumnal moonlight to activate the yeast more vigorously, bestow magical qualities, give werewolves something they can really own in the adult beverage segment. It sounds like b.s. to me, but hey, somebody's probably selling it for a zillion dollars a bottle. Don't be surprised when we roll out our garlic-flavored vampire beer next month. I'll call it "Twilight beer"…my wife will buy some, for sure. (H/T Ashley Bowles).
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