Thursday, September 9, 2010
Hey China, it's only PBR
I'm conflicted–on the one hand, I'm offended by this reference to PBR (being marketed in China as a top-shelf brew) as "bottom of the barrel." On the other hand, I like the idea of people paying $40 a bottle for PBR, even if they are in China and don't know any better. Behold, the power of marketing! (Hat tip: Ashley Bowles).
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Is it just me or wasn't PBR a top shelf beer in the late 70's; along with Olympia. Egad!
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