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Monday, September 27, 2010

Thousands gather to drink beer, violence ensues

I find this difficult to believe—these girls wouldn't hurt a fly. Not sober, anyway. In any case, the important thing to remember is: if you outlaw beer steins, only outlaws will have beer steins.

This is where the term "lunatic" came from

Luna–the moon, that is, which it was believed would drive you mad if it shone on you while you slept. And maybe it does, I'm no moonologist. Belgian brewers are braving the madness-inducing moonlight to produce a beer brewed under autumnal moonlight to activate the yeast more vigorously, bestow magical qualities, give werewolves something they can really own in the adult beverage segment. It sounds like b.s. to me, but hey, somebody's probably selling it for a zillion dollars a bottle. Don't be surprised when we roll out our garlic-flavored vampire beer next month. I'll call it "Twilight beer"…my wife will buy some, for sure. (H/T Ashley Bowles).

Thursday, September 9, 2010

Hey China, it's only PBR

I'm conflicted–on the one hand, I'm offended by this reference to PBR (being marketed in China as a top-shelf brew) as "bottom of the barrel." On the other hand, I like the idea of people paying $40 a bottle for PBR, even if they are in China and don't know any better. Behold, the power of marketing! (Hat tip: Ashley Bowles).