Interesting article from the Kansas City Star in yesterday's paper about Boulevard (and Schlafly - a St. Louis based microbrewer) gaining market share in St. Louis. Most of the market share increase is attributed to backlash against the new foreign ownership of Anheuser-Busch by Belgian based InBev. Not a coincidence that Boulevard rolled out a new pilsner beer that in addition to being distributed in K.C. also was distributed in St. Louis. Also, the recent additions of fermentors at the plant in K.C. is rumored to help in stepping up the pilsner production which is rapidly becoming a best seller for Boulevard. InBev states they are not too concerned with a 3-4% decline in sales since their market share is so huge, it doesn't impact the overall bottom line. But for the little guys like Boulevard and Schlafly that 3-4% accounts for a 38% increase in sales in the St. Louis market. Chalk one up for the little guy!
Sunday, January 31, 2010
St. Louis now a Boulevard town?
Interesting article from the Kansas City Star in yesterday's paper about Boulevard (and Schlafly - a St. Louis based microbrewer) gaining market share in St. Louis. Most of the market share increase is attributed to backlash against the new foreign ownership of Anheuser-Busch by Belgian based InBev. Not a coincidence that Boulevard rolled out a new pilsner beer that in addition to being distributed in K.C. also was distributed in St. Louis. Also, the recent additions of fermentors at the plant in K.C. is rumored to help in stepping up the pilsner production which is rapidly becoming a best seller for Boulevard. InBev states they are not too concerned with a 3-4% decline in sales since their market share is so huge, it doesn't impact the overall bottom line. But for the little guys like Boulevard and Schlafly that 3-4% accounts for a 38% increase in sales in the St. Louis market. Chalk one up for the little guy!
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