This interesting piece in Ad Age spotlights a study by a noted psychographic research company ties personality traits to beer choice. Key results: people who drink Blue Moon are socially liberal, sarcastic and snide; people who are socially conservative don't drink beer at all. Since I am a. socially conservative and b. known to hoist a pint now and again, I take these findings with a grain of salt, but still, interesting. Also: Bud drinkers use breath strips; Bud Light drinkers play the lottery; Michelob Ultra drinkers are narcissistic jerks; Corona drinkers like to party; and Heineken drinkers are also narcissistic jerks. Craft beer drinkers were difficult to pin down (fewer individuals=less statistically significant data) but apparently have lower levels of personal responsibility, don't stress about deadlines, etc. I meant to prepare an in-depth analysis of this category, but I started watching tv and then figured screw it. What is your type? What does it say about you? Chime in, y'all.
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